The Basics Of Google Adwords

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Internet marketing cannot be considered complete without Google Adwords. This is an advertising system designed by Google that makes them a ton of money. It allows the users to advertise their products on various online platforms which are used by the potential customers. The most likely question that you could be asking yourself is, “Can I get real clients with Google Adwords?” Maybe you think that the system is too complex or it does not have the potential of bringing customers to your business. This article is going to take you through the basics of Google Adwords.

Components of Adwords

Before we delve into more details about the whole issue, you need to know that Google Adwords is a very broad system that has been broken down into smaller units. These units are; search advertising, display advertising, mobile advertising, and video advertising. Each advertising group has its mode of working, although some features are similar in all the advertising units. The choice of publicity method is driven by your business goal-what you intend to gain from advertising.

Search advertising

Search advertising allows your ads to appear on the Google search engine. Your ads will appear in the search results when people are searching for businesses or products that are related to your business. For example, if you are advertising your shop that sells shoes in Ohio and someone in that region types “best shoes online,” Your ad should appear at the top of the search results. Search advertising is heavily determined by keywords- terms and phrases that you use to create your ads.

Display advertising

Here your ads will appear on Google display network. This network is made up of websites that are fully owned by Google or others that have partnered with them. Some of those that are owned by Google include Gmail, YouTube, Blogger, Google Finance and Google Map. You can choose the websites where your ads should appear. Note that your ads appear depending on the keywords that you use as well as the content of your site.

Video Advertising

This type of advertising will require you to craft a video about your business or product. The video will play on YouTube just before the video that the user has selected. The message on the video is generally intended to reach potential customers.

Mobile advertising

These types of ads are customized to reach mobile device users whenever and wherever they are. It is also ideal for advertising mobile apps.


Are you running an e-commerce shop and are wondering about where to get customers? Use Google shopping to advertise your products.

Adwords terms you should know

-CPC: This is the cost per click. It is the amount that you pay as the advertiser every time that a person clicks on your ad.

-CPM: This is the cost per impression: It is the amount that you pay depending on the number of impressions that your ads get.

-Google ad rank: It is the position that your ad appears on the search result page.

-Quality score: Google checks on the quality of your ad before determining its final position. High-quality ads always earn a better position.