How Online Marketing and Sales Work
Online marketing refers to any strategy, tool or method employed to getting the name of a brand or company out there in the public using the internet. Any effort that you take to get more eyes on your brand and get people’s attention as well as make them buy something from you fall under the realm of online marketing. Online marketing takes different forms and strategies like search engine optimization (SEO), search engine marketing (SEM), content marketing, pay per click advertising and social media marketing. There is also the email marketing, which although considered as old is still an effective advertising channel.
All these methods help in making a brand visible online and appear highly in the search results of popular search engines. The more visible a brand or website will be on the internet, the higher the chances it will have of attracting more visitors to it. This ultimately leads to increased chances of converting the high number of visitors into buyers. High sales are experienced by companies/brands that employ effective online marketing campaigns to their target audience. In order for a brand/website to attract more visitors and keep customers coming back to it, it should be well designed. The user interface ought to be intuitive and easy to use thereby making it easier for visitors to enjoy going through the website and keep on coming back. Here a few important details to note about “User Interface (UI) and UX design” what is it and what principles to follow when making your page.
User Interface and UX Design
User Interface (UI) is a very important aspect since it can make or break an app or website. It is therefore important for the UX designers to take into account a number of considerations like interaction architecture and design, copywriting, creation of crystal clear taxonomies and the coordination of both programmers and designers. In order to ensure that the website has a great interface, the UI designers ought to use the information they get from the user’s angle. These include things such as identifying the problems to be solved, how the user flow plays out and determining the main key product hierarchies and areas. After the designers implement all the information, a few mockups should be made, tested and then approved to ensure that the final product will be launched without a lot of hiccups.
UI Design Principles
In order to improve the quality of your website’s user interface design, there are a number of principles that you should follow. These principles include the structure principle that dictates that you should organize your UI well in a meaningful and purposeful way based on consistent and clear models that are recognizable and apparent to the targeted users. Related things should be placed together while the unrelated ones ought to be separated. The simplicity principle states that your design ought to ensure that simple things remain just that and communication ought to be done simply and clearly using the language of the user. Good shortcuts ought to be included if they are more meaningful than having long procedures. The visibility principle states that all necessary options should be kept visible without any form of distractions to the user. The feedback principle provides for the design used to be capable of keeping the users informed of interpretations or actions, exceptions or errors and conditions or changes of state that are relevant to users through a clear, unambiguous and concise language. The tolerance principle dictates that your design should be tolerant and flexible to reduce the cost of doing mistakes by allowing undoing and redoing. Lastly, the reuse principle ought to reuse the internal and external behaviors and components to reduce the need for users to remember and rethink.
The user interface of your website has the power to make or break it. It is important for the functionality of your website or application to be in a way that does not complicate it to the users. Users will not use applications or websites that are difficult to use or navigate through. You should not under estimate the value of your user interface as you develop and design your website.